TEHRAN – The bazaar of Fuman, located in the ancient city of the same name in the northern Gilan province, is a vibrant marketplace that reflects the lifestyle, traditions, and customs of the local people. 

Steeped in history and largely unchanged over generations, the bazaar offers visitors a glimpse into the everyday life of farmers, artisans, and traders. With a wide variety of goods on display, it serves as both a hub for commerce and a social gathering space for locals and tourists alike.

Like many other local markets across Gilan, it is not just a place for commerce—it’s closely intertwined with the lives of the people in the region. Here, farmers bring their local and agricultural products to sell, while others come to buy fresh supplies for their homes. Women often take part in the business, proudly selling their family’s goods, such as vegetables, fruits, fish, and handicrafts, dressed in colorful traditional clothing and speaking with the region’s sweet accent to attract customers.

Narratives say those who arrive first secure better spaces, although many believe that daily sustenance is ultimately in God’s hands. The bazaar operates with an energetic rhythm, where vendors of all ages compete to attract buyers, creating an atmosphere that is both lively and nostalgic.

Fuman’s traditional bazaar is known for offering a diverse range of products, including locally made crafts and food specialties. In addition to the region’s staple items like tea and rice, the bazaar features handwoven mats, pottery, knives from Masuleh, and livestock products from nearby villages. 

Two of the most famous products sold in the Fuman Bazaar are Siah Mazgi cheese and Fuman cookies. These items, cherished for their unique flavor and craftsmanship, are especially popular among both locals and tourists. The bazaar also stocks essential harvesting tools and handmade goods, reinforcing its role as a center of rural commerce and craftsmanship.

A social and economic hub

The weekly markets in Fuman are not just about shopping—they also play an essential role in maintaining social connections. Many locals treat the bazaar as a meeting place, where friends and acquaintances can gather, chat, and exchange news. Economically, these markets offer significant benefits. Goods are cheaper here than in other stores, and the quality of produce is generally higher, making it an attractive shopping option for locals. The weekly bazaar also helps stabilize prices, preventing sudden inflation of goods in the area.

A destination for locals and tourists alike

The diversity and vibrant colors of the bazaar make it one of the most attractive marketplaces in Iran. Its cultural authenticity and friendly atmosphere draw not only locals but also tourists eager to experience the charm of traditional Iranian marketplaces. Visitors are encouraged to explore the bustling stalls, sample fresh produce, and engage with the sellers to better understand the region’s deep-rooted traditions.

AM